Jan 5, 2015

SharePurch Shares: I have #MusicalTourettes


You may not know this but I was a very active YouTuber between 2010 and 2013.

The problem driving the creation of "I have #MusicalTourettes" is how do we present uninteresting but important information about our company to potential users in a way that may grab their attention. What we really needed was an icebreaker.

As a company how you communicate with your customers is the most important aspect of your business. I rank our priorities as such:

Business Priorities:

  • Customer Communication
  • Great Product
  • Awesome Team
Some companies take a pick two approach when it comes to dealing with these priorities hoping that 2 out of 3 is "good enough". As a small company we have the luxury of audacity, we can strive to excel at all three. We can take chances, make mistakes, and get messy, because we see everything as a learning experience. 

Which brings me back to "I have #MusicalTourettes". We need to pass on vital information about our operation, but we don't want to talk at our potential users. We want to strike up a two way conversation. So we eliminated the need to have the facade of a super serious business, and realized we don't need to always have the cleanest presentation. All that we should be striving for is effective communication, and a few laughs won't hurt either. 

The lesson in this SharePurch shares is don't be afraid to take risks with your marketing efforts. We are all selling ourselves but nobody likes a salesman. Instead choose to strike up a conversation, break the ice with a laugh, speak, and be an active listener.